Published Feb 23 2022

Technology

When you are into some business then you must have a website for a greater reach. Once you are done with the website, even then, there are many parameters that may entice your mind, for instance, Bounce Rate. This term flips into your mind only when you take a help from the digital marketing expert or otherwise if you a techie to some extent, then you can yourself extract this from Google Analytics for your website.

What exactly is Bounce Rate?


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When you wish to do the analysis of traffic you are having on your website, more precisely it is pinpointed as the analytical figures of the visitors who lands on your website, but due to some reason or the other they decide not to fondle the content of other web pages of that particular website, and move to something else. In a more analytical way we can say that, it is the count of single page visits divided by the total number of visits, these figures are represented purely in terms of percentage.

Is the website performing well?

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It is the beauty of analytical tools that they can let you glace at those places on your home page, where your website might be lacking. Now it can be your content, that might not be good enough to keep the interest of your visitors intact, on the contrary if visitors like most of the things placed on home page, and the visitor glides to other pages as well to see the stuff, then the bounce rate will be bare minimum. 
 
High bounce rate is not always bad

There are numerous reasons that people just don't linger on to the website, after visiting the first page. The analytical experts have their say on most of the matters, in order to justify the objectives of the business; they must see the relevance of the extracted bounce rate in lieu of the business of website owner. For example, if someone is trying to find out the meaning of some medical term, and for that, one should visit the dictionary.com or may go to that website where medical term’s compendium is there. Here the visitor will find out the meaning and go back to what one must be doing prior to that search. This bounce rate will not affect the business model because the dictionary related website is entitled to offer you the meanings of those words who have puzzled you so far. Those websites, who offer some products or services to sell, more precisely the e-commerce websites, there the experts might relate the bounce rate with the sales they are extracting out of the business. The data suggests that even the successful e-commerce businesses touch the bounce rate somewhere around mid thirties and early forties.

Do we have a formula?