- Campaign planning, creative testing, tracking setup, and reporting were handled separately.
- The team needed to know which audience segments and landing-page variants were producing qualified leads.
- Optimization decisions required a single view of spend, cost per lead, conversions, and ROAS.
Google & Meta Ads (PPC)
Google & Meta Ads Conversion System
A paid media conversion showcase for search and social campaigns, audience segmentation, landing-page testing, event tracking, and weekly performance optimization.
Capability
Google & Meta Ads (PPC)
Service-specific portfolio example
Challenge
Challenge
Solution
What we implemented
We built a structured paid media conversion system that connected campaign plan, search ads, social ads, audience segments, landing-page experiments, conversion tracking, and weekly reporting.
The work focused on practical decision-making: scale winning audiences, expand creative tests, improve checkout conversion, and grow remarketing pools.
Search and social campaign structure with audience segmentation
Landing-page A/B test tracking with winner identification
UTM and conversion-event checklist for reliable attribution
Weekly performance view for CPL, ROAS, leads, and revenue
Results
Impact snapshot
The paid media system gave the team a clearer way to review campaign quality, optimize spend, and connect creative and landing-page decisions to measurable conversion outcomes.
Services Used
Capabilities behind this work
Explore the service areas that support this portfolio outcome.
Next Step
Explore a similar solution
Use this capability showcase as a starting point for a focused conversation about your service, platform, or growth requirement.
Discuss A Similar Build