Data Analytics - Using Power BI and AI

This chapter introduces Business Intelligence (BI) and Power BI as tools for transforming raw organizational data into meaningful insights. It covers the BI process, Power BI's core features (visualizations, dashboards, interactivity), KPIs vs. metrics, data-driven decision making, and how Artificial Intelligence — particularly predictive analytics — is reshaping the future of BI.

• Define Business Intelligence and explain its role in converting raw data into actionable insights
• Describe the five-step BI process: data collection, cleaning, analysis, visualization, and decision-making
• Differentiate between Excel and Power BI in terms of purpose and functionality
• Identify and apply appropriate data visualization types (Cards, Tables, Charts) for different reporting needs
• Apply dashboard design principles to create clear, professional, and effective dashboards